TNA Wrestling Wants Ratings
March 4th 2011 15:35
Hulk Hogan and Eric Bischoff have talked on and off about “ratings” since they first joined TNA Wrestling in 2010. Recently “ratings” has reemerged as a storyline point with “network executives” demanding TNA Heavyweight Champion Jeff Hardy defends his championship on Impact. Two weeks ago Jeff Hardy successfully maintained the title against Rob Van Dam. Sting, on this week’s broadcast, appeared as a surprise challenger and successfully dethroned Hardy.
TNA Wrestling continually placing the pursuit for ratings as an Impact focal point makes me embarrassed for the company. No matter what TNA Wrestling tries to do the company hasn’t been able to obtain a significant increase in ratings. Giving away dream matches, for example Rob Van Dam vs. AJ Styles last year, or blowing off months of build up, for instance Rob Van Dam vs. Jeff Hardy, on free television hasn’t drawn significant rating bumps.
Furthermore, the “ratings” plot points insults the audience’s intelligence. Anyone who knows the first thing about business knows to increase business you have to market your product. Announcing on an Impact broadcast a surprise title match won’t do anything for your ratings because no one knows to tune in. If TNA Wrestling wants to continue making “ratings” an Impact focal point without properly promoting broadcasts, the company will continue to be a pathetic paradox.
TNA Wrestling continually placing the pursuit for ratings as an Impact focal point makes me embarrassed for the company. No matter what TNA Wrestling tries to do the company hasn’t been able to obtain a significant increase in ratings. Giving away dream matches, for example Rob Van Dam vs. AJ Styles last year, or blowing off months of build up, for instance Rob Van Dam vs. Jeff Hardy, on free television hasn’t drawn significant rating bumps.
Furthermore, the “ratings” plot points insults the audience’s intelligence. Anyone who knows the first thing about business knows to increase business you have to market your product. Announcing on an Impact broadcast a surprise title match won’t do anything for your ratings because no one knows to tune in. If TNA Wrestling wants to continue making “ratings” an Impact focal point without properly promoting broadcasts, the company will continue to be a pathetic paradox.
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